Ode to the Consumer
Gone are the days of yellow pages and friendly recommendations, so they say.
Left in it’s place dancing animals
with tongues pressed firmly to their cheeks at eye level for the kiddies.
Lights illuminating signs of mixed messages across our cities.
They answer the questions that we’d rather not answer.
Sex is this.
Beauty is that.
A tip to those who think advertising is evil.
“Self worth is wrapped in shiny plastic” is an answer reflected by your purchase history.
Edit the conversation,
change the question,
if you want the answers to come out differently.
Research and question before you buy.
Ask yourself why.
Why you do I need this?
Why does capitalism allow that?
When you pause after either ask yourself
Is it worth it to you, worth enough to work a little bit to find the best?
Or will you consume like all the rest?
I was trying to think of the best way to make a guide to being a good consumer. The truth is, it’s up to the consumer to make the choice to use the resources that they have available. Consumers have a lot more power than they realize. With the internet comes the opportunity to sell more items to more people and advertising is incredibly invasive these days. However if you, as the consumer, ignore the invasive ads no matter how enticing the offer–if you don’t want more of them–and really consider your purchases first (do I really need this?) you’ll find your online experience less invasive.
The other power that consumers have is the power to change the category (from impulse buy to rational buy) of an item by buying responsibly. If you prove, through your research history, that you want proof that a product is sourced responsibly from a company with a conscience and you share those products and commercials through social media it will change the behavior of companies.
You want proof?
Have you seen the new Always ad series?
What about Dollar Shave Club?
All of these ads were so successful because they provide customers with the consideration of what they want to see from a company or a product.
Don’t believe me?
Compare the current Always ad to one of their older ads:
Other razor brands are parodying the Dollar Shave Club ad. Gillette just introduced their own “shave club.” Note the similarities in tone and prop comedy.
Power of the consumer ya’ll. Be the change.
Cover image via Tinou Bao